top of page

Matcha Designs 

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Auréa Beauty - Clean Vegan Make up

    Aurea - Clean & Vegan Beauty Brand

    1- Client Need

    Aurea, a newly launched clean and vegan makeup brand, faced challenges building trust and visibility in a highly competitive beauty industry. They didn’t yet have a website to represent their brand, which limited their ability to attract clients, explain their values, and sell their products online. The lack of a clear brand identity and digital presence was directly impacting their credibility and customer acquisition.

    2- Strategy

    Our goal was to position Aurea as a trustworthy, modern, and conscious beauty brand. We focused on building a digital experience that not only reflected Aurea’s values of sustainability and authenticity but also built trust with new audiences. We integrated educational storytelling with brand transparency to create an emotional connection with customers.

    3- Services Provided

    - Branding: Crafted a refined identity highlighting Aurea’s clean, vegan, and cruelty-free philosophy.
    - Website Design & Development: Designed a visually sophisticated, user-friendly website that clearly communicates the brand’s story and showcases products.
    - Content Strategy: Added lifestyle and behind-the-scenes visuals (like studio photography and founder’s story) to build trust.
    - E-commerce Integration: Set up an intuitive online store with seamless checkout.
    - SEO Optimization: Implemented SEO best practices to increase visibility in searches for clean and vegan beauty.

    4- Results

    - Aurea launched with a professional, trustworthy online presence that elevated its brand perception.
    - The new website successfully communicated Aurea’s values, leading to higher customer trust and engagement.
    - Early SEO improvements boosted visibility, helping Aurea stand out in the crowded beauty space.
    - Clear brand messaging and a polished design positioned Aurea as a premium player in the clean beauty market.
bottom of page